While I still maintain that people are going to think we're the techs that can fix their gadget problems or something else - at least for now (just yesterday I had a guy literally yelling in my ear over the phone about the audacity that he register his credit card to get an ebook), that's a different concept altogether.
Indeed, when we worry about all the "bad books" that can get into the book world, who hasn't read a craptastic book as it is? One of those books where you sit there with a horror-stricken look and say, "How the hell did this ever get published?" But Mr. Bransford is correct. There are so many out there now, how the heck will we ever truly know the difference?
(Still though, if silence is going to be the rejection, please let us know on your website beforehand so we don't bother you with follow-ups. =D)